With the Social Impact Republic, Michael Stockerl is pushing for coordinated ecosystem building to create impact companies that reach millions.
What does it take to move from innovation theater to real societal impact?
In our latest episode of the Impact Runde, we spoke with Michael Stockerl, Director of the Digital Product School at UnternehmerTUM, about talent, product thinking, and a bold ambition: building impact companies that reach millions.
Listen to the full episode here! 👉 Spotify | Apple

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At the Digital Product School, theory is not the endpoint. It is the starting point. For three months, interdisciplinary teams of talents work on real product challenges provided by companies like BMW or SAP. They don’t simulate startup life. They live it: testing assumptions, iterating prototypes, managing stakeholders, shipping results. The core belief is simple: innovation capacity grows when young talents work on real problems under real constraints. This model has trained hundreds of product thinkers. But the next step goes beyond corporate innovation.

With the Social Impact Republic, Michael, his partners, as well as us at Public Value Hub, are applying the same product logic to societal challenges. The idea: connect leading innovation hubs across Germany and align resources, talent, and infrastructure to systematically support impact ventures. Not as isolated projects, but as a coordinated ecosystem.
Instead of scattering initiatives regionally, the Social Impact Republic aims to leverage complementary strengths - from startup incubation to research expertise to public partnerships - and create a shared ambition.
The initiative has set a bold goal: enable ten impact “unicorns” by 2030 - ventures that positively affect at least one million people each. This is not about billion-euro valuations - although a billion euro social return on investment can be a metric to identify an impact unicorn - it is about measurable reach. Ambitious targets, as Michael argues, create directional clarity. They raise the standard. They shift conversations from incremental change to scalable solutions.
Building impact at scale requires collaboration across sectors. That includes public institutions. Michael speaks openly about the opportunities and friction that arise when private innovation meets public responsibility. Trust, procurement structures, regulatory frameworks - all shape what is possible. But if complex societal challenges are to be addressed effectively, these systems must work together. Isolation is not an option.
Impact ecosystems are often fragmented. Talent sits in one corner, capital in another. Public actors somewhere else. The Social Impact Republic represents an attempt to connect these layers structurally - and raise the ambition for what impact entrepreneurship in Germany can look like. Because scaling impact is not accidental. It requires infrastructure, coordination, and clear goals.
If you’re curious how digital product thinking can be applied to societal transformation, tune into the full episode with Michael Stockerl!
Listen to the full episode here! 👉 Spotify | Apple
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